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Google Analytics for Bloggers
Things to Know Before We Begin
What You Need for This Course
About Your Instructor and Her Love for Google Analytics (2:55)
Note About Screenshots Used in This Course
The Boring Stuff: Copyright, Disclosure and Disclaimer
Module 1: The Importance of Google Analytics
What is Google Analytics?
Why Bloggers Need Google Analytics
Module 2: Creating a Google Analytics Account
Steps to Create a Google Analytics Account
Module 3: Setting Up Google Analytics the Right Way
Turning on Analytical Features
Setting Up Search Console
Adding a Filter to Exclude Your IP Address
Adding a Custom Engagement Report I Set Up For You
Adding a Filter to Exclude Added Parameters
Update the Default Date Range
MAY 2022 UPDATE: Adding a GA4 Property
Module 4: Adding Google Analytic's Tracking Code to Your Blog
Adding Google Analytics to a Wordpress Blog
Adding Google Analytics to Other Types of Blogs
Module 5: Must-Know Metrics for You and Brands
Users, Sessions and Page Views
Demographics
Specific Post Data
Module 6: Learning How Your Readers Found Your Blog
Overview of Traffic Sources
A Deeper Look at Search Console
A Deeper Look at Social
Module 7: Getting Blog Post Ideas from Google Analytics
Why Write Blog Posts Based on Previous Data
Getting Blog Post Topics from Interests
Getting Blog Post Topics from Queries
Writing Related Blog Posts for Search Engines or Social Media
Keeping in Mind Your Audience Demographics
Module 8: Strategic Social Media Marketing with Google Analytics
Figuring Out Which Social Media Platform to Post On
Best Times to Post on Social Media
Module 9: Updating Old Posts with Keywords
Why You Want to Update Old Blog Posts
Seeing What People Are Searching in Google to Get to Your Blog
Deciding Which Blog Posts to Update
Using These Keywords to Update Old Posts
Module 10: Other Helpful Tools and Data to Be Aware of
Choosing a Custom Date Range for Deeper Analytics
What Devices/Browsers Are Your Readers Using
Bounce Rate and Pages per Session
Which Pages Are Your Readers Leaving From
Additional Blogging Resources
Have questions? Here's where to ask them.
Learn SEO
Free Plugins to Use
What's Worth Investing In for Your Blog
Figuring Out Which Social Media Platform to Post On
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